WEDNESDAY AUG 24, 2016
CIMA: Loyalty Marketing in the 21st Century
Every business works hard to acquire customers, but often not hard enough to retain the best ones. With a properly integrated and executed loyalty program, an enterprise can retain and grow its most profitable customers. Learn as speaker Michael Lynch, Director of Loyalty Marketing and Market Research at Lettuce Entertain You Enterprises, shares proper ways to execute a loyalty program, and how such a program can lead to both identifying potentially profitable customers and reconnecting with those lost. The Ivy Room, 12 E. Ohio St., Chicago. Wednesday, August 24, 8:00 am. Read more
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