MONDAY NOVEMBER 3, 2014
Chicago AMA Presents — The Millennial Generation: What's their Impact on Marketing?
Millennials are the second largest demographic segment in the U.S. (nearly tied or surpassing Baby Boomers in size, depending on the source) and their attitudes and behaviors differ significantly from prior generations. Participants will learn about the key challenges and issues facing Millennials as they come of age, understand how Millennials’ changing behavioral patterns affect marketing activities, and develop implications for participants’ respective marketing organizations. Read more
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