THURSDAY OCT 27, 2016
Brand Activation Association: The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done—buy what others have endorsed. Brands are finding ways to leverage the endorsement of loyal customers as a way to increase their “social proof.” Hear a panel discussion of best practices, tools, and tips and tricks that bring the power of the people to your brand. Quarles & Brady, 300 N. LaSalle St., Chicago. Thursday, October 27, 11:15 am. Read more
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