MONDAY January 26, 2015
Chicago AMA Presents—60 is the New 40: Baby Boomers and The Changing Consumer Landscape
Baby Boomers comprise 25% of the US population and are an economic powerhouse with more purchasing power than any other demographic segment. Learn about key challenges and issues facing Baby Boomers as they move into retirement and how their behavior patterns affect marketing activities. Work in teams to develop implications relevant to the challenges the Baby Boomer generation poses to marketing organizations. Read more
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