McCann Window & Exteriors is a home remodeling contractor that provides customers in Chicago and the city’s northwest suburbs with replacement windows, doors, and siding. This family-owned business worked with Canright Communications to redesign its website. The new site, “Building Customers for Life,” conveys a message of professionalism and customer service while describing the services McCann offers and the manufacturers they represent. It also offers ready access to testimonials and descriptions and photos of past projects. Canright wrote the copy using basic keywords that prospects use in searching Google for replacement window contractors and set up several local testimonial pages, all designed to boost Google rankings. Even that basic search optimization lands McCann’s website on the first page of Google search rankings for local searches in McCann’s primary offerings.