Canright Communications focuses on creating materials businesses use to bring in more business—to communicate their message in a way that ultimately closes sales. Canright produces content that inspires engagement with your network of prospects, customers, vendors, and employees. View our client list.
Our content marketing and sales communications becomes the electricity that energizes the grid of initial contact, education, sale, service, and follow-up. We write and design content—lots of it—in service of helping your audience learn, understand, and engage.
Canright helps clients generate leads through a blog-centric content model and distribute content through email marketing. Keyword-optimized blog posts increase organic search listing that drive traffic to a site, where leads can be captured with educational content. The firm uses the Salesforce.com CRM as a content marketing platform and Word Press as a web content management and blogging tool.
The firm’s principals have more than 25 years experience as B2B marketing consultants, project managers, copywriters, and designers focusing on technology, associations, finance (banking and payments), and manufacturing.
We’re especially good at making complex technologies, ideas, and services easy to understand. So sales people can help prospects make informed buying decisions. So marketing managers can generate leads and provide engaging ongoing contact through direct sales, email, and social media channels. So customer service representatives can train and support customers, especially with software and technology products.
Our facilitative process helps draw out the most relevant information for the communication challenge at hand. We question and help you clarify and define your purpose, goals, and processes so your audience understands your value. We work with you to design the best plan to meet your unique sales and marketing goals. We also take initiative and help keep your project on track.
When you collaborate with Canright, you receive the guidance and experience of a sales and marketing communications firm running 20 years strong. We have worked with businesses in Chicago and across the country in the technology, engineering, software, banking, professional services, and nonprofit industries, among others.
Whether you have an existing brand identity or want to juice up your image and message, we deliver the content and the look that help produce the results you want.