Artistry and Craftsmanship: Content that Educates as it Sells

Canright Communications is pleased to announce that we just started our ninth year as the agency for the North Central Terrazzo Assn., a group of contractors dedicated to the art and craft of terrazzo flooring. Over that time, we have pursued a content strategy based on case study emails supported by social media and backed by special-feature ebooks, with a high emphasis on photos.  [...Continue Reading]
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What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact. Marketing  [...Continue Reading]
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How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to existing customers. Make operations more efficient. Canright Communications can  [...Continue Reading]
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The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve  [...Continue Reading]
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Be still my pounding heart: Networking anxiety and how to handle it

Your heart pounds. Your palms sweat. Your breathing gets shallow. Have you ever felt like this before when introducing yourself to someone? At times, you might have been wondering “Why did I ever sign up for this networking event, anyway?” You and your sweaty hands are not alone. In fact, social anxiety is as real as the anxiety of being in danger. Our brains  [...Continue Reading]
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