How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to existing customers. Make operations more efficient. Canright Communications can  [...Continue Reading]
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The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve  [...Continue Reading]
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Be still my pounding heart: Networking anxiety and how to handle it

Your heart pounds. Your palms sweat. Your breathing gets shallow. Have you ever felt like this before when introducing yourself to someone? At times, you might have been wondering “Why did I ever sign up for this networking event, anyway?” You and your sweaty hands are not alone. In fact, social anxiety is as real as the anxiety of being in danger. Our brains  [...Continue Reading]
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Don’t miss the boat — or the truck — with advertising

If a picture is worth 1,000 words, what’s the value of a giant, moving billboard? I see it all the time with box trucks around Chicago. The value is endless for some and a missed opportunity for others. As a marketer with a background in design, I’m compelled to follow and analyze advertising and design trends. I can’t help but look around our city,  [...Continue Reading]
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