Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own.
It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact.
Marketing [...Continue Reading]
Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care.
What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can:
Expand business market share.
Enhance service to existing customers.
Make operations more efficient.
Canright Communications can [...Continue Reading]
Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave.
As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand.
When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve [...Continue Reading]
Growing up, I remember wanting to learn how to be social. I was shy, but I wanted to engage with people, be seen and be heard, and have good manners, to boot.
So I started reading Emily Post, who was basically the bible of good manners at that time, and then later moved on to Judith Martin’s column called “Miss Manners” in the late [...Continue Reading]
Someone recently asked me, “What’s the difference between a successful networking event and an unsuccessful one?”
My answer is not about the event itself. I believe it all depends upon me, and how I approach it. I know this may not be an answer you would expect to hear. To me, it’s more about what I bring into the event that matters, not who [...Continue Reading]
Your heart pounds. Your palms sweat. Your breathing gets shallow.
Have you ever felt like this before when introducing yourself to someone? At times, you might have been wondering “Why did I ever sign up for this networking event, anyway?”
You and your sweaty hands are not alone. In fact, social anxiety is as real as the anxiety of being in danger. Our brains [...Continue Reading]
When I was deciding I would talk no matter what—even if I stuttered—I was making a core decision not only to be heard, but to be understood. Looking back on how I determined to change things, I realized that was a key decision in the direction of my life—and I had empowered myself.
That I could express myself without the gripping fear of talking [...Continue Reading]
There are a lot of things I didn’t know when I first started networking. One of them was to assume that people wanted to talk with me. Who me? I grew up fairly shy, in fact I stuttered into my adulthood. Conversations for me were painful, and often filled with long silences as I struggled to speak were even more painful.
This is the [...Continue Reading]
When I heard the news about the Orlando shooting, I burst into tears. I was surprised I had such a strong reaction. Nearly every time I talk about it, I start to cry. So senseless. The upset and terror I feel about public spaces…and I am angry that I worry about being in a crowd, or going to a theater, church or any other [...Continue Reading]
Putting yourself out there and trying something new can be scary. Some people fear change or failure, while others struggle to get past their comfort zone when tackling something new. Whatever it is, many of us often hold ourselves back from new experiences. I know I have. And networking often puts us right up against our fears of new experiences.
And you know what? [...Continue Reading]