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“Writers see the world differently. Every voice we hear, every face we see, every hand we touch could become story fabric.”
—Buffy Andrews

Featured Posts

What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and […]

How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to […]

The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual's personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to [...]

What Is the Canright Blog?

The Canright Blog is where we explore all matters nearest and dearest to us. We cover a variety of items, from content marketing tips and SEO changes to inspirational moments that’ll set your creative sparks flying.

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