B2B Marketing Communications Services
Canright Communications provides a full range of content services for business-to-business marketing, all designed to communicate your purpose, mission, and value proposition.
Content Marketing
We write content to market products and services. Writing includes white papers, case studies, website pages, press releases, brochures, educational and product presentations, marketing and informational emails, research reports, technical papers, software manuals, and help and training systems. We also run email marketing campaigns and consult on Salesforce.com use and implementation.
Website Development
We develop websites for marketing and educational purposes. We build sites using the WordPress and Drupal content management systems, and our developers understand HTML coding and PHP programming. Our graphic designers understand how to design for effective web navigation and presentation.
Public Relations
We develop public relations content within the technology and payments industries. We write press releases and maintain a Chicago technology media list and an international banking and payments media list. We also have a large following of payments and bank contacts on social media platforms, specifically LinkedIn and Twitter.
Market Research
We provide both qualitative and quantitative market research. Our research contractors have long experience in the payments industry, both B2B and B2C. Through our in-depth research and analysis methods, we can provide a thorough overview of your industry’s current trends, developments, key players, and competitors.
Strategic Planning
We develop marketing and sales strategies for businesses and nonprofits. Our strategists help companies and nonprofits identify clear business goals and develop smart sales and marketing strategies that will enable clients to achieve those goals.
