Canright Communications served as consultants to help us realize our vision in ways we had not imagined. They guided us in the process from beginning to end, and were great at both helping us clarify our vision and then creating a unified design strategy that would meet our needs. Their creative and technical staff is very competent and service oriented, and they have been a joy to work with.
Center for Christian Life Enrichment
CASE STUDY: Center for Christian Life Enrichment Website and Marketing Materials
Center for Christian Life Enrichment (CLE), a Christian counseling and coaching center, wanted an updated website and marketing materials to coincide with their move to a new office and, in the process, to better promote their organization. CLE already had a basic website but wanted something a bit more dynamic and easy-to-navigate, as well as a site the CLE staff could easily maintain. The organization also had an existing logo and a variety of sales and marketing information, but wanted versatile materials that could be used for multiple purposes.
Canright revamped the center’s website, adding improved navigation and content organization for a more user-friendly experience, both for site users and the CLE staff. In addition, Canright redesigned CLE’s marketing materials to be multi-functional as well as promotional. Canright also created an email announcement regarding CLE’s office move to keep current clients informed.
Canright created the website using the WordPress engine as a Content Management System (CMS) so the CLE staff can easily make updates to pages. NING Pages were also set up so the center’s client groups would have a place to share events, photos, comments, and more on the web. Canright then redesigned CLE’s business cards, postcards, stationery, and email signatures to complement the new website design but using the center’s established logo.
CLE is a suburban Chicago counseling and coaching center dedicated to excellence in counseling and personal growth, with a special emphasis on serving the Christian community. Founder and Clinical Director Rich Blue has over 25 years of experience in the counseling field and is a licensed Clinical Professional Counselor.
