What the client said:
  • The press releases have helped us accomplish our goal of being mentioned where Thomson Reuters, Wall Street, and our other competitors are.

Dan Perkins, Senior Vice President, GTreasury LLC

CASE STUDY: GTreasury Publicity

GTreasury, a global provider of treasury management software and services, wanted to increase its visibility in the marketplace. Even though the firm is a long-time technology leader with premier clients, it has received scant attention from industry media and consultants in recent years.

Canright helped GTreasury get noticed through two online press releases, distributed to a custom list and through a web-based service. In conjunction with the company’s participation in the recent Association for Financial Professionals (AFP) 2009 Conference, GTreasury wanted to announce its latest product and a contract renewal with one of its biggest clients.

Canright wrote and distributed a press release announcing the latest version of GTreasury’s treasury workstation product, as well as the renewal of a long-term development and support agreement with the General Electric Company (GE). The second release detailed the results from a recent GTreasury-sponsored AFP poll that showed treasury workstation clients prefer software services as opposed to on-site software installations. Canright distributed the release to a variety of relevant publications such as Treasury & Risk magazine, gtnews.com, and Bob’s Guide, as well as through PRWeb.com.

In addition to the press releases, Canright also designed and produced two large foam board signs for GTreasury to display at their AFP Conference booth. The signs listed sessions and speakers featuring GTreasury clients.

After the distribution of the press releases, GTreasury received a boost in its search rankings under the key terms “treasury SaaS” and “treasury workstation.” The company was also mentioned in several industry publications including the online edition of Treasury & Risk magazine next to Thomson Reuters and Wall Street Systems, among other competing companies.

GTreasury is a global provider of treasury management and cash management software and services for leading banks and corporations. The company’s Gateway software—the only system accessible to both on-site client installations and Application Service Provider (ASP) or Software as a Service (SaaS) web services—allows clients to safely, securely, and promptly transfer over 30 billion USD per day all over the world.