McDonough Associates retained Canright Communications to revitalize our marketing information. They took the time to listen to our management and department heads to discern our market segments and translate them to capitalize on our strengths and produce new marketing pieces that were crisp, direct and visually powerful. They kept us focused to meet both budget and timeline constraints. We were extremely pleased with both their process and final products and plan to continue our relationship with them to improve and maintain all our marketing materials.
CASE STUDY: McDonough Associates Brochure and Information Sheets
McDonough Associates, a full-service architectural and engineering firm, is well known for its road and bridge construction projects but lesser known for its capabilities in other areas, such as architectural, environmental, and site development. McDonough wanted sales and marketing materials that would showcase more than just their structural and construction jobs.
Canright Communications produced a brochure and information sheets using everyday language and recognizable pictures of the company’s work to convey the significance of the firm’s résumé. The result is colorful and dynamic promotional pieces that showcase the firm’s stand-out projects in all areas of its business, which will aid meetings with potential clients.
Canright made the effort to understand the firm and its specialties through a number of in-person meetings and interviews with the leads in each of the firm’s areas of expertise. Based on information from our interviews, Canright expressed McDonough’s strength with four key words: Collaborate, Respond, Solve, Deliver. Given the iconic projects McDonough has done, such as Millennium Park and both Chicago’s O’Hare and Midway Airports, Canright realized that the pictures were the most powerful means of telling the story of the company’s work.
McDonough Associates is a multi-disciplinary architectural and engineering firm with a professional and technical staff of 150 employees and nearly 45 years of experience. The firm’s wealth of experience includes everything from construction management and architectural guidance to roadway planning and waterways design. McDonough has worked with more than 500 organizations in both the governmental and private sectors to design and oversee projects in the civil, structural, architectural, environmental, electrical, mechanical, and construction industries.