Category: Canright Writers’ Blog

The Wall Street Journal Celebrates 125 Years

Today is the 125th anniversary of The Wall Street Journal (WSJ) and to celebrate, the newspaper reprinted the cover of its very first issue from July 8, 1889. Founded by Charles Dow, Edward Jones, and Charles Bergstresser, the name for the long-standing paper was created by Bergstresser, the lesser known of the three founding reporters. The first edition included just 4 pages and cost  [...Continue Reading]
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Buyer-Focused Writing Guidelines

One of our clients has its consultants working on copy for a website we are in the midst of redesigning. The redesign will promote a new service focus for the firm and sharpen both its image and value proposition. As with many business-to-business and professional services websites, the existing copy explains the firm’s capabilities. The head of business development asked me to provide writing  [...Continue Reading]
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Case Studies Show Results

“Show, don’t tell” is a long-standing admonition to writers, in addition to being Liza Doolittle’s exhortation, “Show me,” to Freddy Eynsford-Hill as he awkwardly professes his love in the movie “My Fair Lady.” In marketing communications and public relations, the case study provides the best way to show what you do. By letting a customer speak about the results they receive as a result  [...Continue Reading]
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The Ebook: The White Paper’s Stylish Younger Sister

By Collin and Christina Canright Ebooks have gotten a lot of attention over last the month with the excitement of the Apple iPad. Before that, however, ebooks had proven themselves as business-to-business marketing tools with distinct advantages over the traditional white paper. Now we are not discussing ebooks as the electronic books read using the Amazon Kindle or Apple iPad. Instead, we are referring  [...Continue Reading]
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Presentation Advice

Tell your audience how you can solve their problem better than anyone else, and you may well get them to open their wallets. The presentation advice given by two angel investors to companies presenting funding proposals provides a good outline for any basic marketing and sales presentation. Jeff Carter, co-founder of Hyde Park Angels, and Laurence Hayward, founder and managing partner of VentureLab, spoke  [...Continue Reading]
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