Category: Email Campaigns

The State of Enterprise Content Marketing: Fast-Paced Change Raises Big Questions

CMI recently released its study on Enterprise Content Marketing , and we find it insightful and useful. The fact that content marketing is here to stay is not news in particular to anyone. With enterprise content growing at an amazing 200% annually (p. 4), it is more important than ever to stop and evaluate how effective content marketing is, why we are doing it,  [...Continue Reading]
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