Milestones

Golden Equipment sells injection molding and processing equipment to plastics manufacturers in the Midwest.  Jeff Golden asked Canright Communications to help his firm improve their marketing message to his highly specialized customer base.  Canright responded by redesigning the Golden Equipment website.  We also built a pair of online calculators that are unique to the industry.  Potential clients who visit GoldenEquipment.net can enter in these calculators hardware and processing requirements from their own plants.  Based on this description of what they need, clients can quickly and easily determine the specifications for just the right hardware to consider ordering. Canright Communications also created a brochure to describe the international manufacturers that  Golden Equipment represents and to highlight Jeff Golden’s deep knowledge of  the plastics manufacturing  industry.

Payment Pathways, Inc. (PPI) is a small technology firm that specializes in payments privacy management. PPI worked with Canright Communications to redesign its website to better market its services to banks. PPI also asked Canright to produce two white papers  describing its   Greenlist service, one targeted to banks and the other targeted to consumers. Greenlist allows bank customers to make electronic payments without requiring them to reveal any personal financial data.

McCann Window & Exteriors is a home remodeling contractor that provides customers in Chicago and the city’s northwest suburbs with replacement windows, doors, and siding. This family-owned business worked with Canright Communications to redesign its website. The new site, “Building Customers for Life,” conveys a message of professionalism and customer service while describing the services McCann offers and the manufacturers they represent. It also offers ready access to testimonials and descriptions and photos of past projects. Canright wrote the copy using basic keywords that prospects use in searching Google for replacement window contractors and set up several local testimonial pages, all designed to boost Google rankings. Even that basic search optimization lands McCann’s website on the first page of Google search rankings for local searches in McCann’s primary offerings.

James Instruments offers testing equipment to the construction industry. Their products allow contractors, regulators, and researchers to evaluate the strength, structure, corrosion, and moisture in concrete and other building materials in the field, and without causing damage. James Instruments worked with Canright Communications to rewrite the user guides for two of their products, the Manual and Digital Rebound Hammers, both used to test the hardness of mature concrete. These illustrated booklets are included with the devices and reduce the need for customers to call the firm’s Customer Service desk. Customers can also download copies of these two user guides as PDF files from the James Instruments web site.

World’s Finest Chocolate is a well known vendor of fundraising products and programs for school groups, sports teams, Boy Scout troops, and other organizations for teens and children. Canright Communications helped WFC create sales documents to help their sales staff answer questions related to WFC products, including nutrition, allergies, safety, and teaching financial concepts to children. We also provided a set of leave-behind marketing materials based on these documents to provide similar information to potential customers.

Bangladesh6G is a new non-for-profit organization with the goal of creating an abundant, holistic and sustainable Bangladesh, while always planning six generations ahead. The organization worked with Canright Communications to create a brand identity and website in order to raise both awareness and money for programs that generate value for Bangladesh from abroad.

Psychotherapist Jan Smith worked with Canright Communications to create an image and design for a website for The Smith Institute. We worked with Jan to create a warm, welcoming site that showcases her practice, along with her principles, strategies, and beliefs.

Canright Communications has a long working relationship with The Delves Group.  This consulting firm offers counsel on  executive compensation corporate governance to boards of directors. Canright redesigned the firm’s website to focus on corporate governance and the articles that the firm has developed over the years.