Blackman Kallick sought to boost its recruitment class, both in number and caliber, and create a campaign aimed at the very top tier of prospects, including the Big 10 accounting schools, as well as Notre Dame, DePaul, the University of Illinois at Chicago, and Northern Illinois University. The accounting firm knew its marketing materials had to strengthen the company’s image among college students.
I have no doubt that the presentation materials you created for this year’s recruiting campaign helped us achieve what we did this year—the best in the firm’s history.
-Tom Callam, Director of Recruiting, Blackman Kallick
Canright worked with the firm to design a Careers campaign—including print materials, banners, and a microsite—that positioned Blackman Kallick as the accounting firm prospects want to work for in the city they want to live in. The company typically received 16-17 new recruits each year during their campaign; this year, with the help of Canright’s Careers materials, the firm recruited 23 people—every one of their top picks. From the onset, Blackman Kallick felt their recruitment presentations were top-notch. At the first event at Michigan State University—a recruitment event at which all the top firms in the country were represented—Blackman Kallick’s presentation was rated in the top third of all firms in attendance.