North Central Terrazzo Association (NCTA)
Creating a Multi-piece Campaign
Terrazzo is a centuries-old material that is often used as a flooring surface in large, high-traffic sites such as schools, airports, and stadiums. In 1965, the North Central Terrazzo Association (NCTA) was founded to promote the usage of terrazzo on behalf of its member contractors in Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio, and Wisconsin.
Canright has been a reliable and creative partner of the NCTA for years, and we couldn’t be happier with the results.
—Dino Martina, President of the NCTA
Canright’s multi-media campaign is designed to promote awareness to designers and architects—and consists of web, email, trade show, and print elements.
The first improvement we made to the NCTA’s marketing and branding strategy. Once we had established a look, feel, and voice for the NCTA, we redesigned the website and focused on obtaining excellent photography to showcase the NCTA projects.
We gave the emails a slick, uncluttered design that synced perfectly with the branding on their new website. It became apparent that some terrazzo projects were so impressive that they needed a different medium to really shine. Second, we began to see trends in uses for terrazzo that deserved greater communication than the case-study format of the emails permitted.