Brochure Outlining Services
Stuart Dean was looking for a new brochure to let current customers know about the variety of services that the company provided. Often a customer would need one service, and would think of Stuart Dean as only providing that specific service. The client asked Canright to focus on the four core services Stuart Dean provided, as a sales and marketing tool, and also a training tool for newer salespeople.
Canright suggested a smaller size brochure, with inserts outlining the different services, so they were apparent immediately to anyone opening the brochure. Initially created for the Chicago office, the brochure was such a hit that it was used as a template for the 16 national sales offices.
In addition, Canright developed more sales and marketing materials for Stuart Dean: a sales presentation, website copy, print ads, and sales leave-behind sheets.