Holiday Cards We Loved

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Filed under: Inspiration

Holiday Cards We Loved

We always get a number of lovely holiday cards—some are pop-ups, some have some really beautiful illustrations on the front. But, from a marketing perspective, the ones that stood out this year for us were the ones that were unusual and highly creative. Innotech Benefit Solutions sent us a card with the word JOY on the cover, with the O being the image of their logo. Our staff was delighted, since it got our attention, yet wasn’t commercial-feeling. It felt joyful and gave us the impression of a company that loves what they do. The other card that got our attention was from a friend at JP Morgan Compensation and Benefit Strategies. They took a humorous take on the iphone and its many apps. Each app on the card identified a person at the firm: our friend Tom had the “Caroling Buddy” app, while other colleagues were identified with apps such as “Toast Giver,” “Snowball Pitcher,” and “Festive Tie Wearer,” among others. The message on the front: “Holiday apps you may find useful…(and inside) “in addition to all the special gifts we bring you the rest of the year.” Acknowledging the business aspect, yet creative, warm and tasteful. Who ever said financial and benefits people weren’t creative? —Christina