Marketing That Makes Sense

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Marketing That Makes Sense

I ran across a marketing coach at PassionforBusiness.com who has a number of snippets on her blog about marketing and why it fails. Headline? What else but:Why Marketing Fails #6: Lack of RepetitionFrom Karyn Greenstreet’s blog:“Placing just one advertising message and expecting miracle sales is a recipe for marketing disaster. Marketing is a marathon not a sprint. It requires repetition to gain their attention. It requires repetition to RE-gain their attention. It requires repetition to gain their trust and respect. It requires repetition to get them to take action.”The takeaway? Messages and images that are repeated become a part of my consciousness. And I’ll be more likely to think of those products or services when I need them.-Christina