New typeface cuts costs for The New York Times Magazine

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New typeface cuts costs for The New York Times Magazine

This month, The New York Times Magazine unveiled its solution to the problem of rising costs and decreasing ad sales. Not only did they physically shrink the page dimensions (by 9%), they introduced a brand new typeface which allows them to fit the same amount of content on the downsized page.

The typeface, called Lyon Text, was designed by Susana Carvalho and Kai Bernau of the Type]Media program of the Netherlands’ Royal Academy of Fine Arts.

Lyons Text sample

According to Fast Company, the typeface was inspired by the work of a 16th-century punch cutter, “[w]hich is really a decent metaphor for The Times itself, and newspapers in general: An ancient medium, tweaked to suit contemporary palettes using modern techniques.”