Online Marketing Budgets Up or Down?

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Online Marketing Budgets Up or Down?

One assumption for marketing firms and agencies is whether online marketing spending levels will hold during recession. The assumption–or perhaps it’s simply hope–is that they will. Online is less expensive and more measurable than print, so online marketing budgets will hold or increase.”Whither 2009 Online Ad Budgets” provides an interesting poll and perspective from New York Venture Capitalist Fred Wilson, of Union Square Ventures.The poll is particularly interesting because he conducted it using Twitter.Links to additional articles covering online spending:Report: Search Engine Advertising Full Steam AheadHearst survey finds nearly half of b-to-b marketing budgets spent onlineFor a viewpoint based on the “seductiveness of online marketing,” read “Recession Forces New Marketing Paradigm for Resorts.”¬†Writes Steven Herron, Strategic Marketing Manager, HyperDisk Marketing, “What is not addressed [by online marketing research], mainly due to the lack of technology and tracking mechanisms, is how many offline impressions influenced the consumer to go online in the first place. . . . The bottom line is that you do need a strategic and well balanced marketing plan, not just one based on SEO and online advertising.”- Collin