At Canright Communications, we make sure that we understand each company’s purpose, vision, and goals and how the project will support them.

The Canright Project Methodology outlines how we work on projects with clients.  Although the specific services we provide and steps we take will vary by type of project—a website, for instance, requires different steps than a brochure or an ebook—the overall project progresses according to the following phases and steps:

Discover

Because Canright Communications believes that purpose and vision drive business, and should drive any project in business. We make sure that we understand each company’s purpose, vision, and goals and how the project will support them. This is the part of the process that we continually refer back to as the project progresses, keeping us on track with what we envisioned at the start. We use these tools at this stage:

Develop

For any complex project, project planning is critical. Based on the vision we create for a project during the Discover phase, we plan the project’s steps, messaging, and underlying technology infrastructure by developing:

  • Creative brief and scope
  • Project management plan and schedule
  • Functional specifications (websites and software)
  • Content
  • Design
View Our Content and Design Process

Content. As a firm focusing on the key communication elements of writing and design, Canright Communications places primacy on content. We outline the specific writing approach we will take for each project. Our content process consists of:

  • Research and interviews
  • Outline
  • Writing, reviewing, and revising drafts

Design. Our design is driven by both “attractability” and readability. We design marketing and sales materials that educate, and are quick and easy to read yet still inspire action. The project’s graphic design should direct the reader, make information easy to understand, and compel a response. We provide:

  • Design concepts
  • Revised concept
  • Final design templates
  • Photography and graphics selections
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Deliver

Once the copy is complete and approved, the design is selected, and the templates are set, we start the delivery phase. Delivery may consist of layout for a print project or coding for a web project. In either case, we proof and make corrections throughout the process, providing drafts for review at set intervals. Then we revise, correct, and proof again.