Canright Communications this week launched the McCann Window Idea Book for its client McCann Window and Exteriors. The ebook serves as a way McCann can present its own replacement window jobs, through photos and case studies of McCann custom projects. Previously, McCann relied exclusively on the beautiful photos provided by the window manufacturers it represents.
Although those photos are excellent, they do not represent the types of homes and neighborhoods of McCann’s customer base. Using photos from multiple manufacturers does not provide a unified and consistent look that can be important when establishing the expertise of a firm representing multiple manufacturers or suppliers.
To present the ebook to potential customers, we also created a landing page with a sign up form, shown below. This allows McCann to capture leads from the form. Potential customers get to the page through pay-per-click and banner advertising, as well as through McCann’s email list and Facebook page.