Short, Sweet, and Compelling Content

Written by:

Filed under: Canright Inspirations

Short, Sweet, and Compelling Content

I’ve noticed emails coming through my inbox that have good writing, and are short and sweet—easy to understand. Shutterstock is a photo site, in a very competitive market. It appears they have done some decent research on why people don’t buy from them. They certainly hit the nail on the head with me. Their email was compelling, and I clicked through to see the new offering, since I had previously been put off by the higher priced subscription amounts. And they wrote this in a way that spoke to me, not selling to me. Here’s a snippet from their email:Has the need for something lower than 25 image downloads per day kept you from subscribing to Shutterstock? Not sure about making a monthly commitment? We have something that will interest you. Introducing Shutterstock On Demand Subscriptions. -Christina