Solid sales materials bring in solid leads…with a coordinated effort by good salespeople to bring ’em home.

Written by:

Filed under: Canright Writers' Blog

Solid sales materials bring in solid leads…with a coordinated effort by good salespeople to bring ’em home.

CONFERENCE PREPARATION

Solid sales materials bring in solid leads…with a coordinated effort by good salespeople to bring ’em home.

As an example, consider James Instruments. James Instruments manufactures a variety of devices used to test concrete, masonry, and construction materials in the field for hardness, moisture content, and possible deterioration. The company serves a client base of concrete contractors and inspectors, and it relies on one main conference to reach them in the US: the World of Concrete (WOC).

James Instruments asked Canright Communications to create a set of posters for use at their booth for the World of Concrete USA in Las Vegas. We redesigned all of the booth’s posters and other materials. We redid the company’s catalog using the new look and format, culling down the content to 16 concise pages from 94.

Said President Michael Hoag, “The overall attendance at WOC was down about 15%. However, our sales leads generated were up about 15% – 20% over last year. I think a lot of that was due to the catalog and posters Canright worked on.” Read the full case study.

It’s conference preparation season. Let Canright Communications help with the load. To learn more, call Collin Canright at (773) 426-7000 or email at collin@canrightcommunications.com for an assessment of your conference materials.

Canright writes, designs, and produces a wide variety of conference content, including:

  • Promotional materials, handouts and signage
  • Speakers’ presentations (scripts and PowerPoints)
  • Follow-up articles or white papers from presentations
  • Booth posters and banner stands
  • Brochures, article reprints, and product data sheets