Specializing in Specialists

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Filed under: Canright Writers' Blog

Specializing in Specialists

It seems everyone who’s not a manager is now a specialist. Customer service specialist. Human resources specialist. Wealth management specialist.  And in a few weeks for yours truly, marketing communications specialist.  As the Web has become a—arguably the—primary source for consumers and prospects to find information about everything, including your business, it’s only natural that a new specialist has emerged: the Web content specialist.Without a dedicated resource to check the material uploaded to a company’s home page, its Web site can easily become cluttered and piecemeal, losing focus on what makes viewers purchase your goods or services. The cliché is now reality: it’s a full-time job. At Canright, we offer what most Web content specialists cannot: smart, talented writers and graphic designers working in tandem to create Web content that helps close deals. Give us a ring. We’re happy to help.-Jesse