Marketers and corporations are accused of degenerating American culture and public space into a manipulative morass of corporate messages. Luckily, it doesn't have to be that way. Marketers can still reach an audience of potential customers without disrespecting them.
I was intrigued by a new Volkswagen advertising campaign that features interactive banner ads. There have been interactive ads before, but what makes this stand out is that it connects to Twitter using their application programming interface (API) in an attempt to help viewers decide which Volkswagen is right for them.
Christina and Collin drive a Passat, so I was interested in what the [...Continue Reading]