Tag: Content Strategy

Think Before You Shout: The Importance of Content Strategy for Banks

  I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want from them (not lifestyle and health, we suspect).  [...Continue Reading]
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