Tag: David Meerman Scott

The Ebook: The White Paper’s Stylish Younger Sister

By Collin and Christina Canright Ebooks have gotten a lot of attention over last the month with the excitement of the Apple iPad. Before that, however, ebooks had proven themselves as business-to-business marketing tools with distinct advantages over the traditional white paper. Now we are not discussing ebooks as the electronic books read using the Amazon Kindle or Apple iPad. Instead, we are referring  [...Continue Reading]
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