Tag: email marketing

The State of Enterprise Content Marketing: Fast-Paced Change Raises Big Questions

CMI recently released its study on Enterprise Content Marketing , and we find it insightful and useful. The fact that content marketing is here to stay is not news in particular to anyone. With enterprise content growing at an amazing 200% annually (p. 4), it is more important than ever to stop and evaluate how effective content marketing is, why we are doing it,  [...Continue Reading]
Read More

The Ebook: White Paper Alternative or Replacement?

Like a white paper, a pertinent and relevant ebook is a powerful lead-generating tool. Now we are not discussing ebooks as in Amazon Kindle ebooks—and there is some confusion because these days “ebook” means books read on electronic devices. Instead, we are referring to electronic books, generally published in Adobe Acrobat format, that are used to show thought leadership, explain a subject, or take  [...Continue Reading]
Read More

Enewsletter Best Practices

Email newsletters remain highly relevant even in the social media age, according to a survey conducted by BredinBusiness Information. Some 79% of survey respondents reported that email newsletters were still relevant while 97% rated email newsletters as an important or very important source of business management advice. In terms of content, the survey shows that email newsletter readers prefer industry news and “how-to” articles.  [...Continue Reading]
Read More

List Building

It all starts with the list. Traffic to the website or the blog is nice and essential. Followers and friends on social media are terrific. But a high-quality email is gold. List management is one of the most critical and under-appreciated skills in social media and email marketing. I read and write a lot about social media and email marketing and how they help  [...Continue Reading]
Read More

5 Ways to Connect with Content

The most critical element of maintaining contact and building relationships with a network is to touch people as many time as practical using as many ways as possible—from emails to blogs to newsletters to social media to phone calls to face-to-face meetings. Here are some ways to maintain contact with a network that we know, from our own experience, work: 1. Publish a networking  [...Continue Reading]
Read More

Email Wires Social Media

Social media is all the rage and will cement its place in the marketing mix in 2010 as companies realize that people are interested in the “communication” portion of “marketing communications,” whether they are consumers or business buyers. What about good “old-fashioned email,” as I called it in the “Content Marketing Strategy, White Paper Tactics”? Each member of the social media trinity—Facebook, LinkedIn, Twitter—can  [...Continue Reading]
Read More

Content Marketing Strategy, White Paper Tactics

At the start of the new year, I set my strategies and goals and plan my tactics on how to achieve them. This year, we are positioning our marketing communications services on content marketing: the use of relevant and educational content to engage an audience and generate interest in an organization and its mission. A good portion of social media is based on sharing  [...Continue Reading]
Read More