Tag: IBM

Strategic Moves and Competitive Reactions in B2B Marketing Campaigns

This past month has seen a good number of events focused on innovation, generally based on the premise that it will take innovation to rebuild employment and, as a result, the economy as a whole. This week is also Global Entrepreneurship week, built roughly around the same idea. I believe that companies with vision can create a positive future in a challenging economy—a perspective  [...Continue Reading]
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