Tag: online marketing

The Three Phases of Online Marketing

Acquire, convert, retain. All of the activities of online marketing take place within these three basic phases, as Tim Ash explains in his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. 1. Acquisition. Getting people to your website or landing page. This is also called traffic generation, and from a content marketing perspective, it involves publishing ebooks or white  [...Continue Reading]
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