The New Integrated Marketing: Content-Focused

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Filed under: Marketing Notes, Writing

The New Integrated Marketing: Content-Focused

Canright worked with BMA Chicago to develop a campaign describing the elements and process of the new integrated marketing for B2B marketers. The result is this infographic on the elements of the new integrated marketing, along with a comprehensive ebook.

As we wrote in the BMA Chicago’s email on the campaign:

Marketing today requires a 360 degree  view, with a complete holistic approach to communications. In addition to the thinking of a marketer, B2B marketing now requires the pizzazz of a media publisher, the analysis of a data scientist, and the creativity of a copywriter and designer. All combined with intuition and response of the exquisite conversationalist.

Download the infographic and visit the BMA Chicago’s page for details on how to get the ebook.