Think Before You Shout: The Importance of Content Strategy for Banks

Written by:

Filed under: Banking

Think Before You Shout: The Importance of Content Strategy for Banks

Content Marketing: Banks

 

I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want from them (not lifestyle and health, we suspect). As ever, the end question (and often the hardest to answer) should always be “But why are we doing this?”

It also seems to me to be a big bet–even if the content is fresh and original–that the content will be truly be better and different than the hundreds (if not thousands) of other sources of financial content regarding personal finance and market dataRon Shevlin, Snarketing