What do we get from these conferences, aside from sore feet?
Leads. Even from people who don’t attend.
How? By sending articles, case studies, or white papers based on conference presentations to customers or prospects who can’t attend. You can also send these materials as a reminder and follow up to those who did attend.
Often the time and effort that goes into conference preparation focuses on the getting to the event, with less attention on follow-up strategies and tactics. Canright Communications can help carry the load for both pre- and post-conference work.
As an example, Canright covered a conference roundtable for Bank of America and wrote a “conference findings” and case study report. In addition to the comments from BofA customers and experts in the roundtable, we researched industry trends to provide additional value to readers.
BofA distributed the report initially to attendees and companies that could not make the event, then added it to its website to provide an educational piece for visitors.
It’s conference preparation season. Let Canright Communications help with the load. To learn more, call Christina Canright at (773) 220-9433 or email at email@example.com for an assessment of your conference materials.
Canright writes, designs, and produces a wide variety of conference content, including:
- Promotional materials, handouts and signage
- Speakers’ presentations (scripts and PowerPoints)
- Follow-up articles or white papers from presentations
- Booth posters and banner stands
- Brochures, article reprints, and product data sheets