When properly written and distributed, a white paper is one of the most effective ways to reach an audience of potential customers.
In a Nov. 2011 survey by Eccolo Media, some 65% of respondents rated white papers as "very" to "extremely" influential as marketing tools.
In our White Paper Basics report, you
Canright, a Chicago B2B marketing agency, also provides an introduction to marketing ebooks, a list of dos and don'ts, and guides to writing calls to actions.
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