Generate Leads with White Papers

When properly written and distributed, a white paper is one of the most effective ways to reach an audience of potential customers.

In a Nov. 2011 survey by Eccolo Media, some 65% of respondents rated white papers as "very" to "extremely" influential as marketing tools.

In our White Paper Basics report, you
will learn:

  • What makes a good white paper
  • How to write a white paper that works
  • How to use and distribute white papers to generate leads
  • What types of white papers work in which situations
  • What additional white paper resources are available on the web

Canright, a Chicago B2B marketing agency, also provides an introduction to marketing ebooks, a list of dos and don'ts, and guides to writing calls to actions.