Wither Web 2.0?

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Wither Web 2.0?

A lot of people will tell you that the term "Web 2.0" is outdated, even meaningless. Maybe even the man who originated it and considered it a placeholder to designate a variety of web technologies.  It was, however, the term of the year in 2007. It had grab. No more. I heard Jason Fried, CEO, 37Signals and Harper Reed, CTO, Threadless.com, speak at the MIT Enterprise Forum of Chicago tonight on "How to Promote Your Business using Web 2.0." Both find the term confusing. I liked panel moderator Howard Tullman‘s progression of web development: Web 1.0—static websites.Web 2.0—sites driven by paid and organic search.Web 3.0—sites driven by users with content pushed out. User-driven or customer-focused or highly service-oriented or attentive or respectful or however you would describe a company that listens to customers and sets priorities to fit their desires—and monitors their preferences and responds—that’s the essence of companies.  "You’ll either have to sign up for that in the web era, or you won’t be successful," said Tullman, CEO of Flashpoint Academy. However you designate it, companies and customers can converse as never before. Are you listening?-Collin