Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care.
What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can:
- Expand business market share.
- Enhance service to existing customers.
- Make operations more efficient.
Canright Communications can help you communicate what you see to customers, to tell the story executives want to hear.
You most likely have everything you need to tell compelling business stories from your fall conferences. The booths may be packed away, the initial follow-up emails done, and planning underway for next year, but the conversations and presentations—everything you did and learned—can provide enough material to follow up a conference for months.
The American Marketing Association provides ideas in “Pre-Plan your Post-Plan: 7 Tips to Maximize Your Brand and Increase Leads after an Event.”
Here’s an example of what Morningstar did after its initial FinTech Forum:
Canright worked with the event’s point person beforehand to write a follow-up article on the event for Morningstar magazine. We planned to summarize the key points on how FinTech delivers value, with the goal of showing the quality insights the event produced.
Morningstar also hired a videographer to produce a story on the event experience, from the street in Lower Manhattan up to the Morningstar’s World Trade Center 4 offices, where the event took place. Interviews with panelists provided further insights.
Morningstar posted the event on social media, and panelists shared it. Take a look at the result: Morningstar FinTech Forum video
Canright writes, designs, and produces a wide variety of conference and event content, including:
- Follow-up articles or white papers from presentations
- Brochures, article reprints, and product data sheets
- Social media assessment and training
- Promotional materials, and handouts
- Speakers’ presentations (scripts and PowerPoints)