Stuart DeanBrochure Outlining Services
Stuart Dean was looking for a new brochure to let current customers know about the variety of services that the company provided. Often a customer would need one service, and would think of Stuart Dean as only providing that specific service. The client asked Canright to focus on the four core services Stuart Dean provided, as a sales and marketing [...Continue Reading]
GMSCreative Brief & Branding Campaign
The customers of Global Management Services (GMS) tend to be medium- and large-sized businesses that enlist GMS to arrange incentive travel programs, meetings, and conventions. Destination management is a crowded industry in which literal word-of-mouth has been a consistent marketing tool. GMS hired us to raise awareness of the company in the United States by sharpening its brand identity [...Continue Reading]
McDonough AssociatesBrochure and Information Sheets
McDonough Associates, a full-service architectural and engineering firm well known for its road and bridge construction projects but lesser known for its architectural and environmental work, wanted sales and marketing materials to showcase other capabilities.
Canright produced a folder, brochure and information sheets using clear language and compelling pictures of the company’s work. The result is colorful and dynamic [...Continue Reading]
Millholland ConradBrand Message
Millholland Conrad, Inc. has been supplying plastics and rubber manufacturers with engineering solutions for more than 55 years. The company has a wealth of experience and knowledge, and a nuanced understanding of the industry that allows it to offer uniquely tailored solutions. Mark Padgett, President of Millholland Conrad, came to Canright wanting a rebranding that would more accurately reflect the passion, [...Continue Reading]
The Executives' Club of ChicagoCentennial Website
The Executives’ Club of Chicago, founded in 1911, is one of the oldest and most prestigious business forums in the United States. Club staff worked with Canright Communications to mark The Club’s Centennial with a new web site design, calling the result “colorful, crisp, and easy to navigate, making it easier than ever for Executives’ Club members and [...Continue Reading]
Kaufman HallSoftware Documentation
Kaufman Hall, an independent consulting firm offering strategic and financial management guidance to executives in the healthcare industry, publishes a financial software suite for its public hospital clients.
I just took my first look at the Hospital Advisor guides and continue to be impressed. You really help raise the professionalism and polish of our documentation.
—James Bodan, Senior Vice President of [...Continue Reading]
Blackman KallickCareers Campaign
Blackman Kallick sought to boost its recruitment class, both in number and caliber, and create a campaign aimed at the very top tier of prospects, including the Big 10 accounting schools, as well as Notre Dame, DePaul, the University of Illinois at Chicago, and Northern Illinois University. The accounting firm knew its marketing materials had to strengthen the company’s image among [...Continue Reading]
The International Foodservice Manufacturers Association’s (IFMA) challenge each year is to maintain memberships as well as seek out new association members. IFMA is a trade association made up of some of the world’s most prestigious food, equipment, and supply manufacturers in the foodservice industry, as well as related organizations, trade publications, distributors, and brokers. The organization aims to shape the future of [...Continue Reading]
Payment PathwaysCreative Brief & Branding
Because Payment Pathways was a new company, it had only a rudimentary brand presence. We used its existing logo and created a clean design that clearly articulated the company’s value proposition. On the homepage, visitors got a quick overview, and included useful, descriptive information at the most granular level.
For news regarding Payment Pathways’ new patents, product releases, and [...Continue Reading]
Golden EquipmentNew Message, New Image: The Golden Difference
Jeff Golden, President of Golden Equipment, wanted his marketing to reflect the quality of personal service his company provides. We began the process of discovery on how we could help Golden represent its image, and we found the Golden Difference. Not only does the firm deliver excellent machinery to its customers, but Golden focuses on improving [...Continue Reading]