Marketers and corporations are accused of degenerating American culture and public space into a manipulative morass of corporate messages. Luckily, it doesn't have to be that way. Marketers can still reach an audience of potential customers without disrespecting them.
After decreasing in trust last year more than any other institution, business is gaining trust in the public eye, according to the 10th annual Edelman Trust Barometer report. The 2010 report shows that trust in peers dropped dramatically while trust in business and experts increased.
“Trust data shows that we’re desperately seeking out experts. This is unsurprising given the torrent of information we’re all [...Continue Reading]